Technology To-equity Transactions

In recent years, foreign investors have radically changed their views on operating in China. China is no more a base for low cost manufacturing but a centrefor high tech industries and R&D development and base for future global exports.

More and more corporate and institutional investors are moving into the technology market in China and the country is seen as the target of strategic investment whether in alliance model or own manufacturing structures, or any combination of them.

However, the real challenge for technology providers is how to build-up and present investors a complete China package including corporate structures, technologies, rights, IPR protection, partners, manufacturing, marketing, management and business expansion plans in order to enable investors to enter the market.

Fintrade-Mercer has long-term experience and expertise to succeed in very demanding technology-to-equity operations in China. We have the factors to succeed:

China Expert Management Team

• China Expertise, Integrity and Proven Track Record of Success in China

• Technical Knowledge, Sectorial Approach and Insider Status

• Diversified Operation and not dependent on Single Founder/Partners

Proven Business Model

• Competitive Advantages and Sustainability at Rough Times

• Industrial Scale Large Enough for China Market

• Effective Market Entry and Winning Market Share Strategies

Corporate and Shareholders Culture

• Value Added Experience, Know How and Constant Reporting

• Easy to Work with and Effective Decision-making Model

• Fast Moving and Efficient

Asset Valuation

• Strategic Value of Investment: Technology, Market, Customers and Synergy

• Risk Analysis: Legal, Fiscal, Market, Partner Trustworthy, IPR issues

• Close Government at Central Government and Relations at all Local Levels

Coaching Training Issues

• Deep Know-how in China Corporate Management with multi-Cultural Background

• Specialized Coaching, Training and Education Programmes